Tag Archives: Persuasion

Science and the Dark Art of Persuasion

Recorded at the Royal Institution, Helen Czerski was joined by Marcus Brigstocke, Bruce Hood, Barry Smith and Felicity Mellor to discuss what scientists should know about the dark arts of persuasion, and whether they should ever use them.


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You can also hear Helen speaking about the debate on Episode 173 of The Pod Delusion.

Episode 174 – 15th February 2013

This week we look find out how prophecy predicts the Pope’s resignation could signal the destruction of Rome, we reflect on the Pope’s use of Twitter, discover when 4G phones are going to happen – and if the networks are going to continue to rip us off, as well as hear about how school kids are standing up for LGBT people. And more!



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Papal Prophecies (2:15) by Chris Chapman
Blessed Are The Cheesemakers (7:23) by Mat Greenfield
High School Shootings & Terrorists (12:10) by Salim Fadhley (ft Adam Lankford)
Bad Valentines PR (21:04) by Marsh
The Science of Persuasion (27:32) ft Marcus Brigstocke!
4G Auction (35:16) by Sean Slater
LGBT Groups in Schools (43:00) by Adam Knowles (ft Adam Castle)
Stand Up For Darwin (52:44) by James O’Malley & Liz Lutgendorff (ft Nick Doody, Kate Smurthwaite, Dean Burnett and more!)
The sketch at the end is by David Lovesy & Brian Two

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Episode 173 – 8th February 2013

Big news in Big Pharma, the science of persuasion, an interview with Sir Tom Blundell and we speak to a transport sociologist about how to make things better for cyclists… and more!



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Pharmabate (1:55) by Trent Burton (ft Ben Goldacre & others)
The Science of Persuasion (17:55) by Liz Lutgendorff (ft Helen Czerski)
Sir Tom Blundell Interview (28:58) by Andrew Holding
Cycling & Transport Sociology (39:38) by Joe Dunkley (ft Rachel Aldred)
Portable Banking (50:01) by Sean Ellis
Ockhams Plug (57:56) by James O’Malley (ft Deborah Hyde)

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