Big news in Big Pharma, the science of persuasion, an interview with Sir Tom Blundell and we speak to a transport sociologist about how to make things better for cyclists… and more!
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Pharmabate (1:55) by Trent Burton (ft Ben Goldacre & others)
The Science of Persuasion (17:55) by Liz Lutgendorff (ft Helen Czerski)
Sir Tom Blundell Interview (28:58) by Andrew Holding
Cycling & Transport Sociology (39:38) by Joe Dunkley (ft Rachel Aldred)
Portable Banking (50:01) by Sean Ellis
Ockhams Plug (57:56) by James O’Malley (ft Deborah Hyde)
Follow-Up Links:
- Darwin Day Lecture 2013 with Sir Tom Blundell
- Vote in The Ockham Awards
- Helen Czerski’s Full Interview:
[Direct MP3 Link] - Joe’s full interview with Rachel Aldred:
[Direct MP3 Link]







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